15 Day UX Writing Challenge
UX Writing Challenge: Day 1
Scenario: A traveler is in an airport waiting for the last leg of a flight home when their flight gets abruptly canceled due to bad weather.
Challenge: Write a message from the airline app notifying them of the cancellation and what they need to do next.
Headline: 45 characters
Body: 175 characters max
Button(s): 25 characters max
UX Writing Challenge: Day 2
Scenario: A user is a working parent, and a big sports fan, in the midst of their favorite sports season who can no longer attend games.
Challenge: Write a promotional screen for an app that lets a user choose teams, sends game reminders, real-time score updates and highlight videos.
Headline: 40 characters maxBody: 175 characters maxButton(s): 25 characters max
UX Writing Challenge: Day 3
Scenario: The user entered the wrong email address to sign in to their account.
Challenge: Tell the user to enter the right email.
40 characters max
The feedback from the Facebook group was to make the error message two sentences instead of one. That made sense to me and I had characters to spare, so I applied that feedback.
UX Writing Challenge: Day 4
Scenario: A user is in their favorite supermarket. They open the supermarket’s app on their phone to see what’s on sale and are greeted by a promotion.
Challenge: Write a promotional home screen for a subscription service that delivers groceries to the user once-a-month for a flat fee.
Headline: 45 characters maxBody: 175 characters maxButton(s): 25 characters max
I did not get any feedback on this one. If I were to change anything, I might change to button to say “Start shopping” but I like “Learn more” because it won’t make anyone feel trapped in a purchasing process they aren’t sure about.
UX Writing Challenge: Day 4
Scenario: A user is in their favorite supermarket. They open the supermarket’s app on their phone to see what’s on sale and are greeted by a promotion.
Challenge: Write a promotional home screen for a subscription service that delivers groceries to the user once-a-month for a flat fee.
Headline: 45 characters maxBody: 175 characters maxButton(s): 25 characters max
I did not get any feedback on this one either, but after I read the article attached to the prompt, I decided to take a different approach.
Version #1
Version #2